SAN FRANCISCO CHRONICLE - PRIDE PARADE
June 2018
Branding | Illustration | T-Shirt Design | Promotional Items | Photography
Overview
The marketing campaign for The San Francisco Chronicle’s participation in the 2017 Pride Parade was: “We Come Out Everyday.” This tagline represented the company’s support of the LGBTQ community as well as description of the daily newspaper release.
My Role
As part of the Marketing team, I created all graphics that included cheer cards, t-shirts, pins, stickers, and vinyl banner.
Cheer Cards
The cheer cards featured the “We Come Out Everyday” tagline and a Pride stylized logo of The Chronicle “C.” These were held by employees during the parade walk as well as passed out to the parade viewers on the sidewalk.
Cheer Cards (14.5in W x 11in H)
T-Shirt Design
The same design was formatted for t-shirts for participating employees to wear during the parade walk.
