EXPERIENCE
San Francisco Chronicle (Hearst Bay Area)
San Francisco, CA | The largest newspaper in Northern California.
SR. GRAPHIC DESIGNER (MARKETING) | April 2019 - Present
• Maintain the visual identity systems of the San Francisco Chronicle, SFGATE, and Hearst Bay Area across their brand marketing channels.
• Ideate visual concepts with the V.P. of Marketing, Director of Marketing, Account Executives, coordinators, managers, and other partnering teams to reach over 30 million users each month.
• Develop streamlined design templates on After Effects for over 100 branded videos for social assets, presentations, and events.
• Create motion graphics for brand awareness videos that helped contribute to a client’s 2021 fundraiser goal of over $17.2 million.
• Hire and manage Jr. Graphic Designers to help foster growth through design and communication within an enterprise work environment.
GRAPHIC DESIGNER (MARKETING) | May 2016 - April 2019
• Designed over 500 branding static and motion assets across sports, food, wine, political, real estate, and Bay Area local campaigns.
• Managed event signage and production for an annual wine tasting event held at SF Fort Mason for over 300 wineries and 4,000 wine enthusiasts.
• Oversaw the onboarding of over 150+ employees of our project management tool Wrike which helped create an efficient creative request workflow.
Teaching Strategies
Bethesda, MD | Home to the ParentPal app, a personal parenting coach.
DESIGN CONSULTANT | March 2021 - December 2021
• Established a visual identity system for the ParentPal App.
• Created the UI and UX to the ParentPal app welcome flow and the website subscription flow.
• Developed design templates for social media carousel posts, email newsletters, and infographics.
• Produced social branded assets with motion graphics on After Effects.
FarFaria (Intuary)
San Francisco, CA | A leading mobile subscription service for children’s books.
SR. DESIGNER | November 2014 - December 2015
• Headed the UI/UX design across iOS, Android, and Kindle Fire mobile apps.
• Created a visual identity system across digital and print marketing.
• Partnered with engineering team for weekly break-it sessions.
• Redesigned FarFaria.com for its 2nd version for a more responsive experience.
• Implemented design templates to help publish over 1000 digital books.
DESIGNER | April 2012 - November 2014
• Produced title typography artwork for over 100 children’s book covers.
• Partnered with the Chief Creative Officer creating marketing collateral.
• Directed a team of 7 artists responsible for illustration and design of over 800 children’s books.
Bounce-A-Rama
Milpitas, CA | A family entertainment center with custom bouncers, an arcade, and a restaurant.
GRAPHIC DESIGNER | January 2010 - February 2012
• Produced large-format store signage for the play area, restaurant, gift shop, and promotional kiosk located inside of the mall.
• Collaborated with a print vendor for delivery of files, image-proofing, and installations.
• Design digital assets for web updates and store promotion offers.
Redemptronic
Milpitas, CA | An online wholesaler of consumer electronics.
GRAPHIC DESIGNER | September 2010 - February 2012
• Designed product packaging, inventory catalogs, and other print collateral for trade shows.
• Created branding and packaging for electronic merchandise and toys.
• Designed exhibit booth, print material, and collateral for multiple trade shows.
Volcom
Santa Ana, CA | Retailer of surf, skate & snowboard-inspired apparel, accessories & footwear.
PRODUCTION ARTIST (CONTRACTOR) | December 2010 & April 2011
• Executed the graphic production of 2000+ images used for Volcom’s Fall 2011 and Winter 2011 catalogs.
Crystal Print and Signs
San Jose, CA | Print services for small and large format printing needs.
GRAPHIC DESIGNER | April 2010 - December 2010
• Conceptualized and designed a variety of print projects for clients including signs, flyers, and brochures.
• Prepared final large format prints and readied them for delivery to clients.
Student Involvement, San Jose State University
San Jose, CA | Office promoting leadership, community, and learning through innovative programs and services.
GRAPHIC ARTIST | June 2007 - December 2009
• Created marketing collateral print, digital, and signage for student program events viewed across campus.
• Supported multiple departments to execute their visual brand.
EDUCATION
San Jose State University
2009 | Bachelor of Arts, Design Studies with an emphasis in Graphic Design | Minor in Advertising
EXPERTISE
Software
Photoshop • Illustrator • InDesign • After Effects • Premiere • XD • Figma • Celtra • Wrike
Skills
Branding • UI/UX • Typography • Print + Digital Advertising • Layout • Event Signage • Photography • Motion Graphics • Animation • Video Editing • Project Management