SFNext Solutions Event
October 2022
Branding | Event Motion Graphics
Overview
On October 18, 2022, The San Francisco Chronicle hosted the event SFNext Solutions at the Exploratorium where 200 San Franciscans discussed ways to fix the city’s biggest issues: homelessness, housing affordability and public safety.
My Role
Our San Francisco Chronicle Marketing Design Team had put together all the signage, handouts, name tags, and other marketing collateral. I lead the live visuals featured on the main screen of the stage with the branded graphics animated. Working on the cues of the MC/Host, I controlled the intro/outro of animated graphics on the screen. As panels would speak for 45min at time, I made sure the graphics remained static until the next portion of the event itinerary proceeded.
SFNext Brand Logo Animation
SFNext is a San Francisco Chronicle special project to involve city residents in finding solutions to some of San Francisco's most pressing problems.
The symbolism of the Phoenix is to portray the rise of the city of San Francisco through its challenges.
With the brand logo of SFNext provided by our Editorial Design Team, I broke down the aspects of the logo and animated it in Adobe After Effects prior to anything else in the event graphics.
Stage Video Screen Animated Graphics
Throughout the full-day conference, I controlled the graphics visible on the main stage through a pre-animated video that I had projected on Apple Keynote.
