HEARST BAY AREA’S LOCAL MATCHING MARKETING FUND

January 2021

Branding | Motion Graphics | Video Production | Audio Mixing

Overview

Hearst Bay Area's Local Matching Marketing Fund Program is created to help businesses start 2021 strong!

Sharing the optimism of an approaching new year, Hearst Bay Area also recognizes the road to ‘business as usual’ will be uncertain in the midst of the pandemic.

As the voice of the Bay Area, Hearst Bay Area will do it’s part to connect our readers with local businesses and organizations so that we, as a community, could recover faster and together. That is why we created the Matching Marketing Fund - a program that, in many cases, can double the impact of each dollar spent.

My Role

I created the brand logo for the program, a digital ad campaign, and a 1-min video promo. Working alongside team members who wrote the script, recorded the voice over audio, and provided the background music; I was able to put together the storyboards based on the script and produce a final product.

Brand Logo

Digital Ad Campaign

Video Promo Storyboards

Based on the script provided by my team members, I was able to map out the graphics and imagery, prior to animating and video editing. Based on a tight budget, existing b-roll videos were used to accompany stock photography for the visuals.

Video Promo Final Product

Promoted on Hearst Bay Area’s social media and viewable on the Program Landing Page.