HEARST BAY AREA - MARKETING MATTERS
2020
Digital Assets | Motion Graphics | Video Editing
Overview
Hearst Bay Area helps you align your brand with world-class journalism and the stories that today’s Bay Area consumers care about.
Through the use of proprietary research, pinpoint audience targeting capabilities, and deep roots within the local community, we can help brands just like yours to connect with their audiences and stay relevant during these times of change.
Hearst Bay Area is a full-service integrated marketing and advertising firm backed by the media legacy Hearst Communications, and our umbrella of brands encompasses the San Francisco Chronicle, SFGATE, 46Mile, and The StoryStudio.
My Role
One of the great resources Hearst Bay Area offers is the Marketing Matters Video Series to help local businesses. As the videos were recorded and edited, I provided animated graphics at highlight points of the video. Monthly videos educating local business included: Social Media Advertising, Measuring the Success of Email Marketing, and the Rise of Digital Audio.
Storyboards
Before any animating, I would create storyboards of the graphics based on the time stamps and notes provided by our Marketing Manager.
