SAN FRANCISCO CHRONICLE INTERNATIONAL AUTO SHOW

November 2016 - November 2019

Branding | Print + Digital Advertising | Event Signage | Motion Graphics

Overview

The San Francisco Chronicle San Francisco International Auto Show welcomes the public every Thanksgiving weekend at the Moscone Center. Patrons are able preview and sit inside the newest models of cars from the likes of BMW, Honda, Chevrolet, Land Rover, and more.

My Role

As part of the marketing team of the title sponsor, San Francisco Chronicle, I oversee all creative and branding of the annual event since 2016. Collaborating with the event organizer’s creative team, they create the initial concepts, while I provide notes and updated direction. Within the venue, the Moscone Center, I coordinate any title sponsor signage presence from window graphics to 70ft wide welcome banners.

Digital Billboard Creative

The initial digital billboard creatives are presented to The San Francisco Chronicle’s marketing team prior to the promotional start. I provided feedback notes and proposed changes in side-by-side comparisons. In the image above, I provided the following proposal notes to update:

• Updated background to contrast with the highlighted vehicle

• Updated typography for better legibility

• Updated URL presence to draw more traffic to the website

Program Guide Cover

The Auto Show Program Guide is released the Sunday before the event to all Chronicle subscribers and is distributed at the Moscone Center upon entrance. Working alongside our Auto Team’s Account Manager, I obtain the featured car image and work on the layout of the cover.

Moscone Center Brand Presence

From vinyl welcome banners, directional signage, branded pins, video board content, and printed collateral, I’ve created the artwork and have coordinated with venue staff for the installation process. Below you’ll a video summary of the 2019 San Francisco Chronicle brand presence.

Video Board Content

Moscone Center has multiple video boards spread across the venue where I created several San Francisco Chronicle promotional videos.